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Korean Color Analysis: What Is Personal Color Theory in K-Beauty?

What Is Korean Color Analysis?

Korean color analysis, called "퍼스널 컬러" (personal color) in Korean, is a simplified 4-season color system that became wildly popular in South Korea's beauty industry. It categorizes people into Spring Warm Tone (봄웜톤), Summer Cool Tone (여름쿨톤), Autumn Warm Tone (가을웜톤), or Winter Cool Tone (겨울쿨톤).

The trend exploded around 2018-2019 and has become a staple in K-beauty culture, with dedicated color analysis salons in Seoul's Gangnam district and every makeup brand offering shade recommendations by season.

The Korean 4-Season System

봄웜톤 (Spring Warm Tone)

Light, warm, bright coloring

  • • Colors: Peach, coral, light yellow, mint
  • • Skin: Warm, golden undertone
  • • Best: Gold jewelry, warm pastels

여름쿨톤 (Summer Cool Tone)

Light, cool, soft coloring

  • • Colors: Lavender, powder blue, dusty rose
  • • Skin: Cool, pink undertone
  • • Best: Silver jewelry, cool pastels

가을웜톤 (Autumn Warm Tone)

Deep, warm, muted coloring

  • • Colors: Rust, olive, terracotta, camel
  • • Skin: Warm, golden or bronze
  • • Best: Gold jewelry, earthy tones

겨울쿨톤 (Winter Cool Tone)

Deep, cool, bright coloring

  • • Colors: Navy, burgundy, emerald, icy pink
  • • Skin: Cool undertone, high contrast
  • • Best: Silver jewelry, jewel tones

Korean vs Western Color Analysis: Key Differences

FeatureKorean SystemWestern 12-Season
Number of Seasons4 seasons12 sub-seasons
ComplexitySimple, easy to understandMore nuanced and precise
Primary FocusWarm vs Cool undertoneUndertone + Value + Chroma
Cultural ContextK-beauty focusedWestern fashion/styling
PrecisionBroad categoriesSpecific sub-season matching

How Korean Color Analysis Works

In Korea, color analysis typically happens at dedicated salons or department store beauty counters. The consultant drapes colored fabric swatches near your face under neutral lighting to see which tones make your skin appear brighter and healthier.

Step 1: Determine Warm vs Cool

Using gold vs silver fabric, or peach vs pink drapes

Step 2: Determine Light vs Deep

Testing lighter pastels vs deeper saturated colors

Step 3: Get Your Season

Warm + Light = Spring, Cool + Light = Summer, Warm + Deep = Autumn, Cool + Deep = Winter

Why Korean Color Analysis Went Viral

Simple 4-season system is easy to understand
Visual draping process is satisfying to watch
K-pop idols and celebrities discuss their seasons
K-beauty brands market products by season
Korean salons made it accessible and affordable
Social media-friendly before/after transformations

Limitations of the 4-Season System

While Korean color analysis is simple and accessible, the 4-season system can be too broad for many people. Someone who is a "Spring" might actually be a Light Spring, Warm Spring, or Clear Spring—each with different optimal colors.

The Western 12-season system provides more precision by recognizing that not everyone fits neatly into just four boxes.

Get Your Precise Sub-Season with AI

Go beyond the basic 4 seasons. Our AI analysis identifies your exact sub-season from the 12-season system for more accurate color recommendations.